READING LIST

I like to read. On this page you will find books that I’ve read that are related to marketing, content creation, design, business, and life in general.

The Filmmaker's Guide to Production Design

Film and Video Budgets

Budgeting can be complicated and intimidating for video projects but there’s also an aspect to it that I find relaxing in a weird sort of way. The autor (Maureen Ryan) starts by telling you not to read the whole book and instead flip chapter to chapter depending on your needs but once I started I couldn’t finish. 

 

Through commercial work I have plenty of experience with budgets >$50,000 but this book does an excellent job to help make sense of budgets up to the $1,000,000 range. I have the book loaded on my kindle and I will be referring back to it at the budgeting phase of all my future projects. 

Independent Film Producing: How to Produce a Low-Budget Feature Film

I love the creative aspects of video production but I’ve always considered myself to be a business person first and a creative second. This isn’t the first book I’ve read about the long and arduous process of producing independent films but it is my favourite. Paul Battista does an excellent job of summarizing everything you need to know about the process of developing a project and seeing it through every stage of production and distribution. 

Art of Immersion

This is one of my favourite books because of it’s unique content and messaging. I’ve always believed that marketing, and other satellite experiences outside of a core product or service have a tremendous impact on the consumer experience/perception and this book did an excellent job of articulating those ideas and speculating as to how content creators will adapt in the future to a digitally divided world. 

I think much of the future of content creation (movies, books, comics) lies in immersive experiences that transcend mediums. In this book I particularly liked the chapter on Star Wars and the universe that has lived outside of film since the first movie premiered in the 70’s. I’d love to see an updated version in the future with added case studies of popular franchises like Game of Thrones and the Walking Dead which have succesfully created expansive universes and found success in multiple mediums. 

Growth Hacker Marketing

By Ryan Holiday

I subscribe to the notion that we’re all marketers in our own ways. It’s no surprise that this book has found so much success and sold so many copies. Most books in this genre are filled with fluff and useless information but Ryan does an awesome job of filling the pages with insight and useful anecdotes, many of which can be directly applied to the world of creative marketing (movies, book publishing, etc.).

Cinematography Theory and Practice

The definitve textbook for telling a story visually through the medium of video. I will be refering to this book often throughout my career. The technical chapters will be in need of an update but the book does a great job of stressing the importance of understanding core storytelling concepts which will likely live on for my entire lifetime and beyond. 

Graphic Design School: The Principles and Practice of Graphic Design

This is probably my favourite book on graphic design. The content is beautifully presented and layed out and nearly every core concept is covered in great detail. This is a book that I will refer back to often.

Selling Your Film Without Selling your Soul

Digital distribution has changed indepented film immensely and this book will eventually be seen as a real pioneer in this emerging trend. Filled with case studies from real movies this book is a great resource for anyone interested in self or digital distribution. 

Design Essentials For the Motion Media Artist

I had previously taken some of Angie’s courses on Lynda.com so I was interested to see what more she had to offer in this book. As a starting point for visual art and graphic design, this is a great book. All the basics are covered and explained simply. 

Lighting for Cinematography: A Practical Guide to the Art and Craft of Lighting for the Moving Image

Some of the more technical aspects of cinematography can be intimidating but this book does a great job of presenting practical and useful information for many of the “hard” skills (electrical, rigging, video formats) related to cinematography. I found myself having to re-read more than a few chapters but at no fault of the author, these are simply difficult concepts to learn. 

A SHORT HISTORY OF NEARLY EVERYTHING

This book literally changed my outlook on life and helped me develop a profound apprecition for life. In school I had very little if any interest in sciences but I did a complete 180 after reading this book. I read a lot of non-fiction and this is the book that stands out the most as a well written, humurous and insightful look at the development of human knowledge.